Wasson & Associates

Principals and associates of Wasson Idea Farming have handled mergers, international representation, new market development, multi-nation development councils, strategic plan, referendums, ‘opportunity management’, health/wellness programs and marketing campaigns.
Wasson & Associates is a consulting company established by
Rodger Wasson. For most of his career Rodger has been the CEO of
AgriFood Industry organizations: all levels (state, national, international);
from five different states; six different commodities (beef, pork,
lamb, wool, almonds and berries); and most structures (general
membership, voluntary check-off, Federal Marketing Order, National
Research and Marketing Program, State Commission, Export Trading
Company).
Marketing and management consulting has also been part of Wasson’s
earlier career with clients including major global food brands.
Please contact
us for more information.
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Article: The Fruit and Vegolution – Completing the Transformation
A transcript of Rodger Wasson's keynote address from the Mid-Atlantic Fruit and Vegetable Convention, held in Hershey, PA.
[ download
PDF, 76 K ] |
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Project:
The Tomato Products Wellness Council (TPWC)
TPWC is
a joint effort of all segments of the processing tomato industry:
growers to processors and marketers. The council's goal is
to provide research, facts, serving ideas and other helpful
information to the industry and consumers. www.tomatowellness.com |
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Article:
Wines and Vines
Rodger Wasson provides tips on promoting your
vineyard brand in Wines & Vines,
the authoritive voice of the grape and wine industry.
[ download
PDF article, 572 K ] |
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