wassonideafarming.com
 
ideafarming wasson & associates

Wasson & Associates  •  40 Seascape Village  •  Aptos, CA 95003 USA
tel 831-254-5405  •  email admin@wassonideafarming.com
     

Wasson & Associates

collage of wasson & associates

Principals and associates of Wasson Idea Farming have handled mergers, international representation, new market development, multi-nation development councils, strategic plan, referendums, ‘opportunity management’, health/wellness programs and marketing campaigns.

Wasson & Associates is a consulting company established by Rodger Wasson. For most of his career Rodger has been the CEO of AgriFood Industry organizations: all levels (state, national, international); from five different states; six different commodities (beef, pork, lamb, wool, almonds and berries); and most structures (general membership, voluntary check-off, Federal Marketing Order, National Research and Marketing Program, State Commission, Export Trading Company).

Marketing and management consulting has also been part of Wasson’s earlier career with clients including major global food brands.

Please contact us for more information.



 
convention_logo  

Article: The Fruit and Vegolution – Completing the Transformation

A transcript of Rodger Wasson's keynote address from the Mid-Atlantic Fruit and Vegetable Convention, held in Hershey, PA.

[ download PDF, 76 K ]

     
     
TPWC logo  

Project: The Tomato Products Wellness Council (TPWC)

TPWC is a joint effort of all segments of the processing tomato industry: growers to processors and marketers. The council's goal is to provide research, facts, serving ideas and other helpful information to the industry and consumers. www.tomatowellness.com

     
     
wines and vines magazine  

Article: Wines and Vines

Rodger Wasson provides tips on promoting your vineyard brand in Wines & Vines, the authoritive voice of the grape and wine industry.

[ download PDF article, 572 K ]

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