Ideas are powerful! Unfortunately most of them don’t survive.

Idea success is possible; ideas can be farmed: seeds planted, ideas cultivated and the harvest gathered. Yet throughout the world, every hour great ideas are met with a groan or the predictable resistance to any change. The idea producers, leaders actually, often give up—worn down by politics or just plain lack of time to cultivate and harvest the fruit of their effort and imagination.

WassonIdeaFarming exists to help just those situations where change is needed but either the vision, the will or the knowledge to focus is in short supply. In these cases all of the traditional business elements for success might be in place but the best that can be accomplished is simple survival.

The man who invented management, Peter Drucker (died 11/11 2005) said that leaders should have no more than 3 items on their action list; and then when they get two items accomplished, start a new list. Drucker also said we should focus on opportunities first, then problems. Other management ‘gurus’ agree that for meaningful change, help is usually needed from ‘outside’ to resolve uncertainties and run the breakthrough ideas. It is a rare CEO who has both the vision for transformation in a business or industry and ultimately achieves the goal. Industry transformations take about 3 years while even seemingly small transitions in companies are 6 to 8 months. Inertia is the enemy.